Privacy Policy

Last Updated: 10/04/2025

1. Introduction

Safe Smart Homes UK (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website, interact with our advertisements, or use our services.

2. What Information We Collect

We may collect and process the following types of personal data:

• Contact Information: Name, phone number, email address, and home address (for installation bookings).
• Transaction Information: If you purchase an installation service, we collect payment details (processed securely by third-party payment providers).
• Technical Data: IP address, browser type, device information, and browsing activity through cookies and tracking technologies.
• Marketing Preferences: Whether you have opted in or out of receiving marketing communications.
• User Communications: Any correspondence, such as inquiries via email, phone, or website forms.

3. How We Use Your Data (Legal Basis for Processing)

We process your personal data under the following lawful bases:

• Consent: When you opt in to receive marketing communications or agree to cookies and tracking.
• Contractual Necessity: To full fill installation bookings and provide customer service.
• Legitimate Interest: To improve our services, run marketing campaigns, and ensure security.
• Legal Obligation: To comply with tax, accounting, or legal regulations.

4. How We Collect Data

• Information you provide directly (e.g., booking forms, contact forms, phone calls).
• Automated tracking tools such as cookies, Google Analytics, and Facebook Pixel (with user consent).
• Third-party sources, such as social media platforms where you interact with our content.

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse website traffic. By using our site, you agree to the collection of data via cookies unless you opt out. You can manage or disable cookies via your browser settings. For more information, please see our Cookie Policy.

6. How We Share Your Data

We do not sell your personal data. However, we may share it with:

• Service Providers: Payment processors, CRM platforms, and email marketing services.
• Advertising Platforms: Facebook, Google, and other ad networks (for targeted ads).
• Legal Authorities: If required by law enforcement or regulatory bodies.

Some third-party providers may store or process your data outside the UK. Where this occurs, we ensure adequate protection measures are in place (e.g., Standard Contractual Clauses).

7. Data Retention

We retain personal data only as long as necessary:

• Marketing Data: Until you opt out.
• Customer Records: Up to 7 years (for tax and legal compliance).
• Website Analytics: Typically retained for 14 months.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Access: Request a copy of your data.
• Correction: Request corrections to inaccurate or incomplete data.
• Erasure: Request deletion of your data under certain conditions.
• Objection: Object to data processing for marketing purposes.
• Portability: Request transfer of your data to another service provider.
• Withdraw Consent: Opt out of marketing communications at any time.

To exercise these rights, contact us at [Insert Contact Email].

9. Use of Photos & Videos

With your explicit consent, we may take and use photos/videos of installations for social media and marketing purposes. If you wish to withdraw consent after providing it, contact us, and we will remove the content where possible.

10. Security Measures

We implement technical and organisational security measures to protect your personal data from unauthorised access, loss, or misuse.

11. Complaints & ICO Contact

If you have concerns about how we handle your data, you can contact us at [Insert Contact Email]. If you are not satisfied, you have the right to complain to the UK’s Information Commissioner’s Office (ICO):

• Website: www.ico.org.uk
• Phone: 0303 123 1113

12. Changes to This Policy

We may update this privacy policy from time to time. Any significant changes will be communicated via our website.

If you have any questions about this policy, please contact us at smartsafehomesuk@gmail.com